Brands are not informed enough to spend dollars wisely in gaming
They lack a baseline understanding of the space and are deterred by publicized failed gaming campaigns.
Gamers come in different shapes and sizes
Your favorite athletes, musicians, and celebrities are all gamers. The emergence and expansion of new streaming platforms enable the crossover of gaming and pop culture content to thrive.
There's a place for every brand, you just need to start somewhere
It's important to understand all of the ways in which endemic and non-endemic brands can get involved in the gaming industry. Levels of engagement can increase as brands earn credibility among the gaming audience.
Traditional KPI’s don’t apply here
There are plenty of ways to measure your impact in the space, however, these KPI's are not apples to apples with other industries. It's important to identify and understand your KPI's for the space and the platforms, then set a realistic path to achieve them.